BIPOC Voices
Service
Custom Website Development
Live Site
morebipocvoices.com
Overview
A Canadian nonprofit was looking to turn an embedded Airtable into a fully functional interactive directory. They needed branding, design, and development. So we got to work building out an integrated, interactive, easily expandable database with endless opportunity for growth and automation.
Strategy
We worked with the founder to discover the important parts of the existing site and where the focus should be. It was important to give some information and background on the organization’s mission, but the main focus was giving people an easy way to submit and search for works.
The main goals of the project were to:
- Create a brand identity that reflected the organization’s mission.
- Design a website that highlighted the directory and encouraged user interaction.
- Develop an integrated, interactive, and easily expandable database.
- Enable easy updates and automation without requiring technical expertise.
Branding
First we needed to create a brand identity. After collaborating with the founder to understand the nonprofit’s mission and values, we developed a brand identity that speaks to the purpose of the organization and would resonate with the target audience.
We designed a logo, color palette, and typography to create a complete brand identity that could be used not just on the website but for any other uses, like social media and marketing.
Design & Development
The website design put the interactive directory at the forefront. We ensured the design was accessible and user friendly, making it easy for visitors to search for and submit works.
After turning the website design into an accessible, functional website, we turned our attention to the interactive database that would replace the existing Airtable.
We migrated the existing data to the new system and refined it for better organization, usability, and performance. This system would allow for easy expansion and automation, providing a scalable solution for the nonprofit’s future needs.
Results
The nonprofit’s team is able to manage their site independently without any technical knowledge. We provided training and resources to empower them to make updates and experiment with different ways to display the data, use different data sources, and refine their workflow.
The site allows BIPOC Voices to implement changes and refinements while growing the organization. This flexibility enables them to adapt their processes and better understand their needs. It serves as a solid foundation for outlining future funding requirements for website iterations and ongoing support.
“Kinetic Iris did a fantastic job building my new website! They made sure that I always understood what we were doing and why. They made sure that I always felt supported, even after the delivery of the site.”
— Rich Coburn, Founder and Director of BIPOC Voices
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