MSI Healing

Assessment & Planning

We conducted a thorough review of the existing site to determine what parts of the site, if any, would be carried over and which parts would need to be fully redeveloped. The major focus was implementing a much more user friendly, dynamic calendar. The existing site had a basic calendar, only a calendar view, and a very basic display of events on that calendar. So we made sure the new calendar would have more view types and improved overall event display for better user engagement.

Site Development

Another important goal was to streamline the process for classes, events, ticketing, and the WooCommerce store. We also wanted to integrate as much as we could directly into the site without the visitor leaving, so that meant integrating the subscription form, improving the other existing forms, and making sure any payments were handled directly on the site. 

Accessibility & Style Updates

After redeveloping the bones of the site, we set out moving over the syles. We kept the code organized and efficient and made decisions on what needed to be updated for accessibility and clarity, and what we could keep the same.

We increased the minimum font size across the entire site and added clear hover states to links and buttons. The navigation was improved by removing some options and making the account login clearer, and inactive social account links were removed. Improvements to longer pages were also important, so we implemented clear headings, removed irrelevant sidebars, and broke up big blocks of content.

We also decided to improve the footer layout to make the links easier to understand. The gallery page was improved for user experience by removing the external gallery links and keeping the visitor on the page while viewing the images.

eCommerce updates

They offer physical products, digital downloads in both video and MP3 form, and bundled products combining all 3 types of products. The dashboard for customers who purchased those digital downloads also had to be organized for easy access, with separate custom sections for videos and MP3s.

The biggest visual change was, with so many different types of products, adding categories to the main shop page so visitors can get to where they want to go easily. We made some visual updates to the way the products were displayed to update it just a bit. We also added the ability to purchase gift cards.