Carla Made This

Strategy

The goal of this project was to create a website that would:

• Reflect the artist’s unique style and existing branding.
• Highlight the products using more than just the traditional grid of products.
• Include an easy-to-manage ecommerce solution.
• Provide a platform for blogging to share her knowledge and processes.
• Make sure it was easy to update product listings, event schedules, and other content.

Design & Development

We collaborated with the artist to understand her vision and aesthetic preferences. Once we were able to decide on a direction, we developed a custom WordPress theme that aligned with the design preferences and project requirements.

We created a custom page template for the different categories of products that would allow for a visually appealing way to display products from each category and was easy to update. Each category page allowed for additional sections of content that would fit whatever that category called for, whether that was additional product details or insights, high-quality images, and descriptive content.

After evaluating several ecommerce solutions, the one that provided the best ease of use for the artist and her customers in this case was SureCart. We were able to set it up and customize the process enough to fit in seamlessly with our custom theme.

We created a clean layout for her blog where she could share her knowledge, processes, and peeks behind the curtain. Event management is straightforward as well, through the use of strategically placed synced blocks to list upcoming events, workshops, and other activities.